Creating why media

Staying up to date with trendy topics is obligatory for all marketers. You should always follow the latest industry news, and use them to create shareable content when appropriate.

Consider how this Norwegian Airlines commercial provoked positive reactions by responding to celebrity news surrounding Brad Pitt. Contests are a great way to engage your audience and inspire them to share your content. Users love to compete and they usually do it with their friends and colleagues, which is the main sharing motive for them. All it takes is a nice idea and a little bit of budget to launch the contest — just take a look at the KFC football challenge. As a result, you have to embrace video as part of your content strategy.

This is also why Twitter — once known as the photo-sharing network — added video to its portfolio. This kind of content has a big potential to go viral, just like this Nike video did.

About the Author: Rachel Bartee is a content writer and a marketing consultant from Davenport. She is content-oriented and knows how to put words into action. She feels passionate about travelling and inspired by her morning yoga. Reach her on Facebook or Twitter. Introduction to Content Marketing Strategy. I admit it, sometimes I do both! Creating social media content can be overwhelming when it comes to strategy and idea generation.

But, when it comes to developing an audience and growing a brand, social media platforms are invaluable! Your audience is using social media and so are your competitors. Consider these facts about social media marketing compiled by Blue Corona :. Using social media as a marketing channel is not a simple case of creating some profiles and sharing the most basic information about your business and niche.

Social media content creation is a persistent task that requires effort and research. Why not start with the best chances possible of a successful strategy that gains traction and benefits your overall content marketing goals? Pay attention to these six tips BEFORE creating social media content to maximize your efforts and improve your results. Curated content is often promoted as a quick and easy way to gain followers and develop a social media presence.

Curation helps develop relationships with brands, influencers, companies, and colleagues in your industry. Post less frequently if you need the time to create better, brand-related content. Limit your content curation and sharing by incorporating enough of your own branded content into your strategy. It makes sense that visuals need to be the driving force in your social media content.

Your content must stand out in a way that keeps your audience engaged for longer. According to research, visual content is a priority for social media marketers. Look at these facts compiled by WebDam :. Now that you know what people prefer in terms of text versus images, you can plan accordingly before creating your content. When it comes to visuals, there are plenty of choices:. Make your content for social media VISUAL because it rules when it comes to visibility, engagement, reach, branding, and growth.

One of the simplest content marketing concepts to understand is also one of the most important. Create content that people want to consume. And, people gravitate to content that stirs emotion, educates, and entertains.

Emotion grabs your audience and draws them into your content. The possibilities are truly endless! Disadvantages: The fear of missing out can be a powerful motivator, but their short life expectancy also means that some users might not engage with them. High-quality production is not needed, making them easy for any business to create.

Best platforms: Instagram, Facebook, and Snapchat have popularized this content type and remain the best options. Advantages: Live videos are a great medium to bring events to audiences that aren't physically able to attend. Unlike stories, which are gone after 24 hours, you can still watch livestreams later. Disadvantages: First you need something to stream, such as an event. Then you need someone to operate the smartphone or other device and talk. The WIFI connection is also important.

If your connection is bad, the video may need to repeatedly stop and buffer, which can result in poor quality. How to produce: Like stories, social media platforms that support live content make the option readily accessible and convenient to users. They'll show a preview of what your audience will see, which gives you the opportunity to make sure everything looks good before you go live. Best platforms: Facebook Live is the most popular livestreaming social media network.

Smaller platforms like Periscope are also viable, but it may be harder to draw as large of an audience. Stay inspired. Keep a list of brands or organizations whose social media imagery you love, and check in with them from time to time for more content ideas. Advantages: Infographics use visuals to support explanations, statistics, and other written concepts. They are especially impactful for conveying complex ideas. Disadvantages: Creating infographics requires both copy and graphics, which means you may need multiple people working together to create them.

They also require a fair amount of creativity and research. How to produce: First you need to create an outline for your infographic.

Once the outline is done, your writer and graphic designer can begin creating the individual parts and piecing them together.

Best platforms: Facebook and LinkedIn are both excellent options for infographics. Twitter is an alternative choice.

Advantages: People trust the opinions and experiences of others more than what a business says, which is why testimonials and reviews are so valuable. Disadvantages: Encouraging customers to offer their testimonials isn't always easy.

Also, this is the only content type that isn't really in your control. How to produce: Contact past customers and ask if they'll offer up a testimonial. It's bad practice to incentivize people to review your business, however, as this can come across as dishonest and review sites like Yelp may punish you for it. Best platforms: Testimonials and reviews work well on Facebook and LinkedIn.

Facebook even has built-in star ratings on business pages. Then, whenever shareable, brand-neutral or close to it content is generated, it can be spread via this broader network with much greater combined reach. This could be the same person! Roles: At least 1 full-time person if you want to be doing the full conversation tracking and impact analysis, and one or two others who can chip in at times. Four Magic Steps to Creating Shareable, Purpose-Driven Social Media Content To create content that engages audiences beyond your current supporters, put your efforts into spotting, creation, distribution and listening.

Awesome spotting Shareable content creation Distribution Analysis and listening. Personal conversations and what friends are sending around. Tumblr can be a helpful way to gather possible campaigning topics.